Two simple words: Thank You.
It costs you nothing to say them.
And when you do, these two words have the power to set hearts ablaze.
They have the power to build bridges. They have the power to ignite life-changing energy. They have the power to create things that last.
Yet, without them, it can cost you everything.
As simple as all this sounds, it’s heartbreaking to know that a significant percentage of donors never receive a prompt, heartfelt thank you.
In fact, a 2024 EverTrue report showed that a stunning 58% of first-time donors do NOT receive a follow-up interaction after their first gift.
58%. Ouch.
And this is where your board members can play a meaningful role in taking your nonprofit to the next level.