Launching a Capital Campaign with Amy Eisenstein


If you’re wondering if it’s time launch a campaign and what are the best practices to get started, this session is for you. You’ll hear from major gift fundraising and capital campaign expert Amy Eisenstein on this and more.

Amy Eisenstein, ACFRE is CEO and Co-Founder of the Capital Campaign Toolkit. Her published books include: Major Gift Fundraising for Small Shops, Raising More with Less, and 50 Asks in 50 Weeks. She became a Certified Fundraising Executive (CFRE) in 2004 and received the ACFRE, in 2013.

What You'll Learn

  • When to consider starting a capital campaign
  • Steps to get started
  • The board's role in a capital campaign
  • How to recover if a campaign is losing steam
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